Perfection Events was engaged to collaborate on the strategic re-design and execution of the Philadelphia Marathon Health & Fitness Expo. Identified as an integral part of the Philadelphia Marathon events, this Expo (held at the Pennsylvania Convention Center) is an innovative exhibitor tradeshow, coupled with educational sessions designed to enhance attendees’ experience. This invaluable component of the weekend’s events specifically facilitated an opportunity to connect all those in attendance to vendors, information, services, and materials relative to the focal point of health and wellness.
Building on the success of previous years, attendees and exhibitors were to KNOW and understand the significance of the Philadelphia Marathon as a major contender amongst marathons (#4 in the nation); FEEL both inspired and compelled to take advantage of all the exhibitor/vendor resources and educational sessions provided; as they DO discover (or re-discover) Philadelphia as THE place be!
The Health & Fitness Expo was a sell-out success, boasted standing room only for educational seminar sessions, and welcomed over 50,000 attendees over the two-day weekend.