Pantone has announced the official color of the year for 2017, and we love it!
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Why Do We Love It?
According to Pantone, the Color of the Year is “a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
First, we love their explanation that greenery provides “the reassurance we yearn for amid a tumultuous social and political environment.”
Second, green is nature’s neutral and we love the versatility of it. Check out the stunning palettes here – it goes with everything! We love all of the palettes, and can’t pick just one as a favorite.
Third, it is a fresh, vibrant, yet calming color that does provide some much needed grounding and revitalization in our daily world today.
Fourth, as Pantone describes, it is a “reconnecting” color. Amid chaos and so much disconnection, anything that helps reconnect people is welcome!
Finally, it simply is a really pretty color. And one that we really do love. Not one that we just had to find nice things to say about (yes, 2015’s Marsala, we’re talking about you).
What do you think about Greenery?